SEAToday.com, Jakarta - Indonesia ranks fourth in the world and first in Southeast Asia in the number of social media users, with 167 million users. China leads with 1 billion social media users, followed by India with 467 million users. Meanwhile, the United States ranks third with 246 million users.
According to the World Population Review 2024, approximately half of the world's population, or 3.9 billion people, is estimated to be active on social media. The global average growth rate for social media usage is projected to be 3.9 percent through 2025.
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Top 10 Social Media Users by Country in 2024
- China
Users: 1B - India
Users: 467M - United States
Users: 246M - INDONESIA
USERS: 167M - Brazil
Users: 152.4M - Russia
Users: 106M - Mexico
Users: 94M - Japan
Users: 92M - Philippines
Users: 84.5M - Pakistan
Users: 71.7M
Source: World Population Review (2024)
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