10 Local Brands Often Mistaken for Foreign Brands

SEAToday.com, Jakarta-Many domestic products have managed to achieve success and spread their wings to foreign countries. Their popularity sometimes makes people think the local brands were from abroad.

So, what local brands do people often think are from abroad? Check out the full summary as quoted from various sources below.

1. Silverqueen

Quoting from the website of the Tourism and Creative Economy Ministry, Silverqueen is an authentic Indonesian chocolate brand, from Garut, West Java, to be exact. The quality and taste of Silverqueen are not inferior to foreign chocolate bar brands.

In fact, Silverqueen products have been sold in various countries, such as Thailand, Brunei Darussalam, India, South Korea, and Vietnam.

2. Holland Bakery

Famous for its windmill icon, it’s no wonder that many people think Holland Bakery is a Dutch bakery. But in reality, Holland Bakery is an authentic Indonesian bakery.

The selection of the name of this shop was inspired by one of the regions in the Netherlands. Established in 1978, Holland Bakery has become one of the pioneers of the modern bakery business in Indonesia.

3. Krisbow

Krisbow is an Indonesian product under the Kawan Lama Group, which has been established since 1998. Krisbow stands for Krisnandi Wibowo, the son of the founder of the Kawan Lama Group.

Krisbow has a variety of products, ranging from cutting tools, automotive equipment, agriculture and hospitality products, storage systems, and many more.

4. Erigo

Founded by Muhammad Sadad, Erigo was originally named “Selected and Co” with the concept of batik ikat. The brand re-branded under the name Erigo in 2014. From there, the concept of the clothing changed to street style and travel appropriate.

5. The Executive

The Executive is a local fashion brand produced in Bandung, West Java. The brand excels in using premium quality materials with strong stitching and classic cuts.

6. Buccheri

Buccheri is a local brand that has been established since 1980. The name Buccheri was chosen from the names of its three founders, Budi, Ediansyah, and Hery. This local Makassar brand now has more than 100 branches throughout Indonesia.

7. Eiger

Eiger is a local brand from Bandung. The name Eiger was inspired by a mountain in the Bernese Alps, Switzerland, named “Eiger”. After more than 20 years of existence, Eiger products have spread to various countries, namely Japan, Malaysia, and the Philippines.

8. Eagle

Quoting from its official website, Eagle is a local Indonesian brand. Eagle shoes were first produced in 1986. Eagle as a brand is closely related to the Eagle philosophy, namely strong spirit, speedy shift, and sharp senses.

9. Terry Palmer

The Terry Palmer towel brand is owned and produced by PT Indah Jaya which was established in 1962. The name “Palmer” is taken from the location of the brand’s first factory, Palmerah. The brand’s products have been exported to Japan, America, and Europe.

10. J.CO

J.CO is an Indonesian restaurant chain selling drinks and donuts that was established in 2005. The restaurant is under the a company owned by the Johnny Andrean Group. J.CO started to go international when it opened its branch in Malaysia in 2007. After that, branch openings continued in Singapore, the Philippines, Hong Kong, and Saudi Arabia.

Writer: Vicky Octarina Arsandi

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