5 Indonesian Brands Appearance in K-Dramas
SEAToday.com, Jakarta-Kopiko is hitting the Korean drama screen again as it appeared on tvN series, Marry My Husband. As a legendary Indonesian coffee candy, Kopiko had several product placements in Korean dramas: Vicenzo (2021), Mine (2021), Hometown Cha-Cha-Cha (2021), Little Women (2022), and Taxi Driver 2 (2023). In 2022, Kopiko had sponsored 15 K-Dramas.
But Kopiko is not the only brand that appeared in Korean dramas, there are 4 other brands following Kopiko.
Who would have thought that helmet products would be included in the list of local products that appear in Korean dramas? However, Cargloss did not install product placement in Korean dramas.
Its appearance in the drama If You Wish Upon Me (2022) attracted a lot of attention from netizens. Even though in the drama that aired on KBS2, some of the product names have been covered. But when used by Eo Yeon Joo (Sooyoung SNSD) and Ha Jun Kyung (Won Ji An), netizens immediately understood that it was a local Indonesian product.
The next Indonesian brand to appear in K-drama is ‘Nabati’. This cross-age favorite snack appeared in The Fabulous (2022).
In the drama starring Minho Shinee and Chae Soo Bin, Nabati Wafers appeared in the part where the two actors were shopping at the supermarket, preparing for a hangout night's snack.
Indomie has been widely known internationally. But the excitement when this instant noodle appeared in the drama Vagabond (2019) even though it was only a glimpse.
This time it was Indomie in a cup that appeared during the scene where Kim Woo Gi (Jang Hyuk Jin) was traveling to South Korea.
- Scarlett Whitening
This product made by Felicya Angelista appeared in Song Joong Ki's drama, Reborn Rich (2022). Plus, Song Joong Ki is the brand ambassador of Scarlett.
These products appear in K-dramas because there is a partnership happening for Indonesian product placement and sponsorship. The advertising agency, KVI Multitainment forged a strategic partnership with South Korea's Astory Co Ltd, one of the largest drama production houses and leading media companies in South Korea.
Both parties have agreed to this cooperation through the signing of a Memorandum of Understanding (MoU) that focuses on the development and marketing of the advertising business, with a major emphasis on promotion through the Korean entertainment industry.
The partnership will open up Indonesia's access to market businesses to the South Korean market. This cooperation is also expected to strengthen cultural and economic ties between Indonesia and South Korea. (ALIF/DKD)